Thanks for the warm welcome.1. Launceston Tasmania.2. Web address www.gfloats.com.au feed back would be much appreciated.3. No, Can you let me know how to do that please?4. Mailing list? if you mean gfloats email less than 10. we have started a FB page its also minimal.5. No but we were thinking of contacting the media. This is the first float centre in Tasmania as far as we know. We're hoping they might do a story as its something new?This is defiantly not my strong point.

Hi Kim,

Congrats and welcome to the board. :-)

1. Which city are you in?

2. What's your website?

3. Are you listed on the float center directories?

4. What's the size of your mailing list?

5. Do you have any connections in the local media (television or journalism)?

We aren't open yet so I can't really help with the client side of your question. I'm also based in the US so things might be different for you. But the way I get news updates is through Google Alerts. By setting up keywords like "floatation therapy" or "float spa" you'll get relevent news and posts related to the keywords. You can set them up to receive them immediatley after Google crawls them (about an hour after post) or get summaries in whatever frequency you like. I get summaries daily about Floataion Therapy and they really show how much it's growing!

I've also tested out Google Adwords and Bing Ads to see how they operate. You'll get some exposure there, but hose services really take some tweaking and some SEO knowledge to get any real results out of them. I'd avoid it until you know who you actually want to target.

I agree with Kane. The best way to get noticed is to get out there and get in front of people. Print business cards and put them everywhere. Make some T-Shirts with your URL (gotta have a website) and wear them all day, everyday. Engage your future customers now and they'll show up later.

Brent

Congrats Kim. This is a good questin and one that will probably get a lot of responses. I'll address the easy one first. You can find news stories quickly by google searching "floatation therapy" and then selcting the "News" option at the top of the screen. I believe you can also subscribe to that search. Another way of collecting news stories is follow twitter accounts related to floatation therapy and look at other center's Facebook pages as they often get posted there. This site should have a news article submission area soon.

As for getting clients, this is a bit harder and will force some choices. Aside from grand openings, we have found print media to be costly and hardly effective at generating business. It is more about branding. Get in front of people. Find other professionals to collaborate with. Get active on social media. Pay to boost some posts about your upcoming opening. Have FB likes contests and other campaigns to generate interest. Host an evening with refreshments and share about floatation there. Draft and distribute press releases to all your media outlets. Distribute door hangers.

Daily deals are another way to get customers quick, but you will pay dearly for them and you really need to understand that monster before getting involved.

Good luck and feel free to ask more.