Does it seem odd that we promote all floatation centers?
Stay with me through the end of this article before you answer.

When Drop Of Calm opened, there was one public floatation tank in the Treasure Valley. With Good Floatations, Brant brought REST back to Boise after about 20 years of absence. After 18 years of practicing meditation, I finally had a chance to try floating. It was still called "sensory deprivation" in my mind.

For my first float, I decided not to try so much as a breathing exercise. Floating should be what floating is before I start poking at it. Alright, maybe I took one deep breath before actually stepping into that Oasis Relaxation System, but that doesn't count. Time was up after an hour. Music gently brought me back to reality... wait... brought me back from where? It was impossible to say what I had been thinking about or where I was. Serenity pervaded my every sense. Intentionally, I made no effort toward meditation, but felt the same glow I always feel after a good session. Feeling a well tuned psyche, I opened the door and stood up to find that my arthritis pain was almost completely gone. Not something I would expect given how much pain I was in that morning.

By Kane Mantyla, Float Matrix 

There once was a plumber who was excellent at what he did. He knew everything there was to know about plumbing, did good work, and the people loved him. After many years of working for a company, he decided to go to work for himself and opened his own plumbing business. It was shortly after opening his doors that he came to the realization that his job was no longer that of a plumber, but rather an entrepreneur, and that he had to learn an entire new set of skills to be successful.

Float Matrix has been in operation for over 6 years and I have come to learn what it means to be an entrepreneur. There are many skill sets that I have learned and many more still to learn. One area of the business that required a great deal of understanding was how to handle clients before their first float. When I first opened, I really didn’t know too much about floatation, other than the fact that I absolutely loved to float and had a deep desire to share it with others. I had worked in hospitality, so I knew customer relations, but I didn’t really know how to prepare the client for that first experience. I gave them basic instructions and let them go. This worked reasonably well but, over the course of several months, I began to notice something. 

 People tend to come in with different expectations for what their first float is going to be like and their expectations influence their appreciation of the experience.