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Kane Mantyla

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Kane Mantyla

Be Wary of Groupon's Latest Tactics

Be Wary of Groupon's Latest Tactics

We recently promoted with Groupon again. It was the first time in a few years. They changed their program a bit and quickly surfaced a disturbing business practice.

First, they do not promote a single business for a single day or weekend. Most who receive Groupon emails are familiar with this. They now promote several business, products, and even travel all at once. This, in and of itself is fine. When making the agreement, I noticed that our promotion didn't end within a week, or even two, but rather the promotion would continue for the duration of the promotional value (in our case 6mo) or until the cap had been reached and that they would promote on thier site, through email, and through their network.

This all sounded reasonable for a company who pioneered the daily deal and was now awash in competition. So we went for it.

The deal launched and returned fewer sales than even the new kids on the block, Amazon Local, or Google deals. This came as  a surprise, considering a whopping 1700 sold my first go with them. I wasn't expecting a ton, but oh well, there are others.

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Kane Mantyla

Happy National Relaxation Day

NationalRelaxationDayJust wanted to wish everyone a Happy National Relaxation Day!

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Kane Mantyla

Thoughts on the Future of Floatation Therapy

Simpsons FloatationFloatation is a wonderful tool that allows a person of any age to feel as though the did when they were a kid. If it were a pill to be swallowed, there'd be commercials plastered and prescriptions filled. Yet, despite it's consistent affect, floatation remains on the fringe of cultural awareness. Floatation has been around nearly 50 years and has been providing much needed relief for countless people for all that time and yet still hasn't crossed that tipping point. So what is different with this latest surge in interest? Has anything changed that will usher in a new age of floatation? Floatation can be a scary thing to the uninitiated. It is a dark, moist, and often musty environment. There is nothing to do but lay back and witness the unwinding. This is quite a shift from the cultural norm that blasts stimulus at us with ever increasing intensity. A shift from the context of most human experience. It is very difficult to look back with historical context and project into what life would have been like at other times in human history. I am only alive now and experiencing this moment. With that said, however, I think it is easy to state with confidence that we are, at this point, experiencing demands on our attention that are far surpassing any other time in history, save the few short periods of cataclysmic events. The demands are immediate such as dealing with automobiles, cell phones, flashing lights, and the countless other stimuli vying for our mind's attention, but also complex and structural such as the movement of culture away from natural environments into fabricated environments. In this past 50 years the human species, especially in advanced industrialized nations, has undergone an evolutionary revolution. Technology has restructured the food we eat, the environment we live in, even the makeup of our family units and the relations we foster with each other. Needless to say, our bodies' are under tremendous chronic stress while we learn hwow to integrate this new way of living. For me, this is the change that will lift floatation into the daily activities of even the most ardent resistor. From the most generic point of view, one can see stress as simply more incoming stimulus than available resources to process. A little stress is necessary for any system to remain healthy, but too much stress deteriorates and eventually breaks a system. R.E.S.T. Floatation is a very unique technique that provides the mind/body system an environment unlike any other environment in which they estimate up to 90% of the incoming stimulus is removed. This, almost total release of stimulus, has a very amazing effect on the body. It allows the body to direct the now freed resources to integrate at accelerated rates. It is this very integration that allows for the plethora of benefits that is commonplace with floatation. An integrated person thinks clearer, moves faster and with greater efficiency, and is overall, happier. So what is different now? Honestly, we have no more room to wiggle. Our current lifestyles are unsustainable without some technique that allow for more rapid integration. The chronic stress that most of us face today will eventually break us unless we have a way to metabolize it more rapidly and floatation does just that. Our world is now ready for floatation and with its acceptance in our culture, will we see a new phase of humanity emerging just as it did with agriculture, television, and the computer.

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Kane Mantyla

The Art of Managing Expectations

By Kane Mantyla, Float Matrix 

There once was a plumber who was excellent at what he did. He knew everything there was to know about plumbing, did good work, and the people loved him. After many years of working for a company, he decided to go to work for himself and opened his own plumbing business. It was shortly after opening his doors that he came to the realization that his job was no longer that of a plumber, but rather an entrepreneur, and that he had to learn an entire new set of skills to be successful.

Float Matrix has been in operation for over 6 years and I have come to learn what it means to be an entrepreneur. There are many skill sets that I have learned and many more still to learn. One area of the business that required a great deal of understanding was how to handle clients before their first float. When I first opened, I really didn’t know too much about floatation, other than the fact that I absolutely loved to float and had a deep desire to share it with others. I had worked in hospitality, so I knew customer relations, but I didn’t really know how to prepare the client for that first experience. I gave them basic instructions and let them go. This worked reasonably well but, over the course of several months, I began to notice something. 

 People tend to come in with different expectations for what their first float is going to be like and their expectations influence their appreciation of the experience. 

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